Mercedes-Benz

The best or nothing.

‘The best or nothing’. Not only in vehicles & service, but also in social media. That’s our credo for Mercedes-Benz.

Together with Webveille, The Brunette built the national social media strategy from scratch, consistent with the brand’s voice, imagery, colors and look & feel. This brand image was then carried forward to the local Mercedes-Benz social accounts. For every dealership, we added a local accent with the most beautiful cars being photographed on inspirational and recognizable city locations.

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Nele Waelbers

Writer & Storyteller

Korenmarkt 15/003
2800 Mechelen

+32 (0)486 16 57 67