Toerisme Provincie Antwerpen

Buitenpretjes

In the Antwerpse Kempen, choosing always seems a bit like loosing. So what’s the story?

The Antwerpse Kempen already had a clear strategic vision. In line with this strategy, Kunstmaan worked out the brand communication. The story is based on the concept of Buitenpretjes (Outside Jokes), reflecting the happy feelings this region evokes.

Kunstmaan asked The Brunette to tell the story. The result: a happy & witty brochure filled with outdoor tips for everyone.

More work

Nele Waelbers

Storyteller, copywriter & content creator

Hanswijkstraat 8 D3
2800 Mechelen

+32 (0)486 16 57 67

BE 0715.956.010