Australian Home Made Ice Cream

100% Belgian Ice Cream

“You can’t buy happiness, but you can buy ice cream and that’s kind of the same thing.”

The Brunette developed the social media strategy for Australian Home Made Ice Cream. The main goal: create awareness about this 100% Belgian Ice Cream, its many flavours and the fact that it’s freshly turbinated every single day.

This was achieved by targeted updates about the high-quality ingredients, fun facts & figures, contests and delicious recipes with the store-bought ice cream pints. Thanks to our communication, we managed to rapidly create a large number of fans on both Facebook and Instagram. On top of that, we modernised the corporate style to appeal to a younger audience.


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Nele Waelbers

Storyteller, copywriter & content creator

Hanswijkstraat 8 D3
2800 Mechelen

+32 (0)486 16 57 67

BE 0715.956.010